CMOs Off Script

S3: Ep6 What’s In and Out for Healthcare Marketing in 2025

Discover what’s in and what’s out for healthcare marketing in 2025. This episode explores emerging trends, evolving strategies, and key insights to help marketers stay ahead in an ever-changing industry.

S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms

Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights.
With candid discussions on leveraging data, testing pilot programs, and identifying areas to splurge or save, this episode is a must-listen for marketers looking to optimize their budgets and drive revenue.

S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources

Q4 is the perfect time to lay the groundwork for a successful year ahead. Join our hosts Amanda, Bethany, Julia, and Nisha as they dive into top priorities for strategic planning for the upcoming year. From setting objectives and gathering feedback from cross-functional teams to determining program priorities and budget allocation this has something for everyone.

S3: Ep 3 Building Successful Agency Relationships

In this episode, host Bethany Hale dives deep into the art of working with marketing agencies alongside health tech leaders Julia Goebel, Laura Hill, and Nisha. Together, they share actionable insights on building successful partnerships, avoiding common pitfalls, and driving measurable success in agency collaborations.

S3: Ep 2 Marketing Leadership Roundtable: Q4 Strategies to Close the Year Strong

In this episode of CMOs Offscript, Nisha brings together marketing experts Laura Hill, Amanda Boatright, Bethany Hale, and Julia Goebel to dive into actionable strategies for closing out Q4 successfully. With the end of the year in sight, they tackle essential Q4 priorities, from aligning sales and marketing to balancing immediate goals with long-term strategy.

S3: Ep1 Measuring Conference ROI

In this episode, we tackle the crucial topic of maximizing conference ROI. Join the conversation as we share practical strategies for C-suite leaders and marketers to ensure that conference attendance leads to tangible business results. From brand building and lead generation to creating meaningful customer connections, the team breaks down what it takes to make the most out of your conference investment.

S2: Ep4 The AI Advantage: Driving Innovation in Marketing and Sales

In this episode, we dive into the transformative power of AI in the marketing and sales landscape.
The panel shares their personal experiences with AI tools, including how they are using them to amplify content distribution, streamline market research, enhance competitive intelligence, and boost creativity.
From innovative event ideas to automating tedious tasks, these industry leaders discuss both the possibilities and limitations of AI technology in driving business growth.

S2:Ep3 Strategies for Doing More with Less in Healthcare

In this episode of CMOs Offscript, we tackle the challenges of shrinking marketing budgets and longer sales cycles, especially in the healthcare industry. As marketers, we are often asked to do more with less—less budget, fewer tools, and smaller teams. But how do we manage these constraints while still delivering impactful results?
Join our panel of marketing leaders as they dive into the realities of navigating tight budgets, the importance of understanding your tech stack, and how to make strategic decisions between in-house resources and external agencies. We also explore the effectiveness of digital marketing in healthcare, debate the value of Google Ads, and discuss how platforms like G2 and Class can play a crucial role in standing out in a crowded market.
Whether you're a CMO, a healthcare marketer, or simply interested in the evolving landscape of marketing, this episode offers valuable insights on how to innovate and thrive even when resources are limited.

S2:Ep2 Tackling Burnout: Insights and Strategies for Marketers in Healthcare

In this episode, we dive into the pressing issue of burnout among marketers, particularly those in the healthcare industry. With increasing pressure, shifting strategies, and the need to continuously educate leadership, marketing professionals are facing unique challenges that can lead to frustration and high turnover rates. Join our panel of experienced marketing leaders as they discuss a recent LinkedIn post that sparked a conversation about the pressures facing CMOs today. From the importance of aligning with the CEO and executive team to the value of maintaining creativity in a remote work environment, we explore practical strategies to stay motivated, avoid burnout, and find the right organizational fit. Whether you're a CMO, marketing professional, or just interested in the dynamics of leadership and creativity in the business world, this episode offers valuable insights and advice on navigating the complexities of modern marketing roles.

S2:Ep1 What is ABM - What's the Real Opportunity in ABM

In this episode of CMOs Off Script, we dive into the evolving landscape of account-based marketing (ABM). We explore the pivotal role of sales and marketing alignment in successful ABM strategies, discuss the challenges and opportunities presented by emerging AI tools, and emphasize the importance of personalized content in driving impactful outcomes. The conversation also touches on the balance between ABM and traditional demand generation, the integration of predictive analytics, and the complexities of managing resources and budgets in a data-driven marketing world.