S4: Ep1 The Power of Account-Based Marketing

In this episode of CMOs Offscript, the hosts discuss the evolving landscape of healthcare marketing, focusing on the importance of account-based marketing (ABM) and the need for a long-term commitment to strategies that drive conversions. They emphasize the significance of data analysis and the role of marketing operations in successfully implementing ABM. The conversation also highlights the challenges and opportunities in the current marketing environment, particularly in 2025, and the necessity of collaboration across the C-suite.