CMOs Off Script

S2:Ep3 Strategies for Doing More with Less in Healthcare

In this episode of CMOs Offscript, we tackle the challenges of shrinking marketing budgets and longer sales cycles, especially in the healthcare industry. As marketers, we are often asked to do more with less—less budget, fewer tools, and smaller teams. But how do we manage these constraints while still delivering impactful results?
Join our panel of marketing leaders as they dive into the realities of navigating tight budgets, the importance of understanding your tech stack, and how to make strategic decisions between in-house resources and external agencies. We also explore the effectiveness of digital marketing in healthcare, debate the value of Google Ads, and discuss how platforms like G2 and Class can play a crucial role in standing out in a crowded market.
Whether you're a CMO, a healthcare marketer, or simply interested in the evolving landscape of marketing, this episode offers valuable insights on how to innovate and thrive even when resources are limited.

S2:Ep2 Tackling Burnout: Insights and Strategies for Marketers in Healthcare

In this episode, we dive into the pressing issue of burnout among marketers, particularly those in the healthcare industry. With increasing pressure, shifting strategies, and the need to continuously educate leadership, marketing professionals are facing unique challenges that can lead to frustration and high turnover rates. Join our panel of experienced marketing leaders as they discuss a recent LinkedIn post that sparked a conversation about the pressures facing CMOs today. From the importance of aligning with the CEO and executive team to the value of maintaining creativity in a remote work environment, we explore practical strategies to stay motivated, avoid burnout, and find the right organizational fit. Whether you're a CMO, marketing professional, or just interested in the dynamics of leadership and creativity in the business world, this episode offers valuable insights and advice on navigating the complexities of modern marketing roles.

S2:Ep1 What is ABM - What's the Real Opportunity in ABM

In this episode of CMOs Off Script, we dive into the evolving landscape of account-based marketing (ABM). We explore the pivotal role of sales and marketing alignment in successful ABM strategies, discuss the challenges and opportunities presented by emerging AI tools, and emphasize the importance of personalized content in driving impactful outcomes. The conversation also touches on the balance between ABM and traditional demand generation, the integration of predictive analytics, and the complexities of managing resources and budgets in a data-driven marketing world.

S1:Ep3 The Love-Hate Relationship with Tech Tools

In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.
From video conferencing to account-based marketing tools to project management and AI, Laura, Bethany, Amanda, Julia, and Nisha provide an in-depth overview of their perspective on best-in-class tech tools—as well as their stand-out’s not-so-stellar peers. 

S1:Ep2 The Importance of a Solid Tech Stack

This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital tools can elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools. 

S1:Ep4 Sales and Marketing Alignment in HealthTech

In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams. 

S1:Ep5 When and Where to Invest In Marketing

In episode five, the hosts discuss critical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth. 
They share insights on how marketing needs evolve as the company grows. Topics include when to hire a generalist vs. specialized marketing firm, how to build and support a marketing team, and common investment mistakes to avoid.  

S1:Ep1 Metrics That Matter

In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing. 
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and its role in generating demand.